DATE: August, 2023



  • Wordpress Support
  • WooCommerce Support
  • Search Engine Optimization (SEO)
  • Consulting


Bow Products, a company specializing in woodworking tools, encountered challenges with their WordPress WooCommerce website, particularly in shipping calculations and backend management. To address these issues, a series of targeted updates and integrations were implemented, enhancing both the functionality and user experience of their online store.

The targeted support and enhancements to the WordPress and WooCommerce platform for Bow Products significantly improved both the backend management and the customer-facing aspects of their online store. By addressing specific challenges such as shipping calculations, affiliate marketing, and SEO optimization, the website not only became more user-friendly but also more efficient and effective in driving business growth. This comprehensive approach has positioned Bow Products to better leverage their online presence in the competitive e-commerce market.

We have worked with Lui on several projects now. He is our "go to" guy when we need things fixed right. Lui finds the right solutions and implements fast. His broad experience helps translate our needs to the right solutions at a reasonable price.

Bill Fudale

Key Challenges

  • Complex Shipping Calculations:
    Inaccurate, overpriced shipping cost calculations were impacting sales.
  • Backend Administration Complexity:
    The multitude of plugins in WordPress made backend management confusing and cumbersome.
  • Lack of Affiliate Support:
    The company needed a system to manage and track affiliate marketing efforts for their next growth phase.
  • SEO Optimization Needs:
    Improving the site's search engine visibility was crucial for attracting more customers and affiliates.

Solutions Implemented

  • Shipping Plugins Integration:
    To resolve shipping calculation issues, WooCommerce UPS Shipping and WooCommerce USPS Shipping plugins were installed and configured. This required a comprehensive review of all product dimensions and the definition of various box sizes for shipping, leading to more accurate shipping cost calculations.
  • Affiliate System Integration:
    SLICEWP was integrated to support and manage the company’s affiliate marketing program, providing a streamlined and effective way to track and reward affiliate partners.
  • SEO Enhancement:
    Yoast Premium was installed to assist with search engine optimization, improving the site's visibility and ranking on search engines.
  • Ongoing Support and Content Management:
    Continuous support is provided for product content changes, ensuring the website remains up-to-date and relevant.


  • Improved Shipping Accuracy:
    The integration of specialized shipping plugins resulted in more accurate shipping costs, resulting in a reduction of abandoned carts.
  • Enhanced Affiliate Marketing:
    The implementation of SLICEWP facilitated a robust affiliate marketing program, expanding the company’s marketing reach and driving sales.
  • Boost in Online Visibility:
    With Yoast Premium, the website experienced improved search engine rankings, leading to increased traffic and customer engagement.
  • Streamlined Backend Management:
    The ongoing support and management of the website eased the complexities of backend administration, allowing Bow Products to focus more on their core business operations.